About Our Store

HOW SHORT KICKS WAS BORN:

In the heart of London, while pursuing our degrees and working together, we discovered a significant gap in kidswear—either cartoon-plastered pieces or tasteless designs inappropriate for young ones. This sparked Short Kicks, a brand bridging playful youth and refined style through a unique blend of streetwear edge and old money timelessness, honoring children's bold personalities while appealing to parents' aesthetic sensibilities.

Short Kicks isn't just clothing—it's a movement elevating boys' fashion with our simple yet powerful philosophy: big kids have big personalities, and their clothing should celebrate that. Every design element reflects our commitment to empowering young individuals through fashion as unique as they are. Join us in reimagining boys wear, ensuring your little ones are as stylish and cool as you are.

MEET THE FOUNDERS:

Darshan
At 25, Darshan brings the infectious energy of being the youngest in his family to Short Kicks. After studying in London and returning to his hometown of Pune, he's channeling his bold vision and entrepreneurial spirit into creating kidswear that breaks conventional boundaries. With an eye for style influenced by his international experience and a passion for business, Darshan is determined to build a brand that empowers children to express themselves through fashion that's as dynamic as they are.

Drshika
As an only child with a natural flair for self-expression, Drshika translated her fashion marketing education in London into a mission to revolutionize children's clothing. Her love for old-money luxury aesthetics and travel-inspired designs forms the creative backbone of Short Kicks. Drawing from her childhood dreams of Bollywood-worthy style moments, Drshika designs collections that allow children to shine with confidence, ensuring every piece tells a story while maintaining the perfect balance of playfulness and sophistication.